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[OVERVIEW]
A user behavior analysis SDK (software development kit) that uses AI to analyze user real-time situations. By analyzing service user data using internal sensor data and information from smartphones and tablet terminals, we can classify the service into more than 75 audience types (interests, hobbies, preferences, etc.) and more than 200 situation types (behavior types). increase. Publishers who operate apps will be able to distribute the optimal advertisements to users' real-time situations by linking the situation types obtained from the analysis results of this service with ad servers and SSPs. In an actual case using NumberEight, the accuracy (addressability) in user targeting for advertisers improved fivefold, and the CPM (Cost Per Mile) of ad inventory was maximized, resulting in a publisher's ad revenue of 30%. % increased.
[NEWS]
・Home country site (English)
・Otonal Co., Ltd. NumberEight site* Domestic exclusive contract for provision to voice applications
2022.07.08Audience targeting that achieved 5x increase in addressability and 30% increase in advertising revenue
2022.03.29Otonal signed a domestic exclusive contract with NumberEight in the UK for voice apps. Started providing an SDK that uses AI to estimate listeners' real-time situations for app operators
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